MEET KNITTER



Use social networking to empower India's villages and be a part of their development.

Use social networking to empower India's villages and be a part of their development.

RURAL INDIA'S FIRST SOCIAL NETWORK

At Knitter, we have designed a unique app experience for users from India's villages. Whether writing the content or designing the interface, we have kept ease of use and understanding as our guiding principles. We are exclusively focusing on the villages of India and providing the villagers with a platform where they can interact with one another and share information. The solution will also act as a knowledge bank of verified and reliable information, made available through Knitter Channel. We aim to transform the villages into integrated, self-reliant communities.

WHY CHOOSE US?

There are tons of social networking applications to choose from. So WHY would you want to be on KNITTER?

Knitter targets demographies that are neglected on the social networking front and always asked to fit into platforms made for urban users. Unlike those platforms, we are providing a choice that is tailormade for rural users.

Our idea is supported by
Howard Moskowitz's Theory of Choices,
which proposes providing customers with maximum possible choices by catering to each distinct need.

STORY OF KNITTER

It started with an idea and has become our mission now!

Knitter had a very unassuming beginning. Our founders met each other while completing their finance education. Both of them nurtured a deep-rooted connection with their villages and wanted to contribute in some manner towards rural development. They were searching for the right way to go about it.


Beginning

Knitter had a very unassuming beginning. Our founders met each other while completing their finance education. Both of them nurtured a deep-rooted connection with their villages and wanted to contribute in some manner towards rural development. They were searching for the right way to go about it.

Beginning


Beginning

Technology is a great leveler. It creates communities where knowledge and ideas get shared and discussed, surpassing social and geographical barriers. High-speed data, social networking, and a smartphone - is a powerful combination. Our founders realised the untapped potential of it in a rural context. The idea was born.

We had the idea, but we had to execute it as well. We had sleepless nights in hiring the right people, convincing the investors, or deciding on the suitable technology. But what kept us going was our belief in the product we are building and the greater purpose it would serve, once it’s ready for the users.


Beginning

We had the idea, but we had to execute it as well. We had sleepless nights in hiring the right people, convincing the investors, or deciding on the suitable technology. But what kept us going was our belief in the product we are building and the greater purpose it would serve, once it’s ready for the users.

Beginning


Beginning

We had initially outsourced our development work. However, outsourcing came with its problems as we had almost no say over the development process. So once the initial funds came in, we decided to take back control. This proved to be a turning point. We also realized the importance of a lean product and accordingly realigned our resources to develop the most important features first. Once we did that, we could speed up the development process manifold.

After toiling hard for months, we have recently launched our flagship Android app. While developing it, we have polished the interface and upgraded the technology by refining the codebase, introducing new tools, and improving the architecture. We have taken apart everything under the hood and crafted a completely new user experience. We have also revamped our website and introduced the blog site.


Beginning

After toiling hard for months, we have recently launched our flagship Android app. While developing it, we have polished the interface and upgraded the technology by refining the codebase, introducing new tools, and improving the architecture. We have taken apart everything under the hood and crafted a completely new user experience. We have also revamped our website and introduced the blog site.

THE JOURNEY

Initial Research

Initial Research - 21 March 2017

In 2017, Dinesh Patel and BR Choudhary started travelling to remote villages across India, to gain insights about issues in those villages. They then tested the concept and refined it based on feedback from villagers.

Company Registration

Company Registration - 21 March 2017

Following the proof of concept, it was time to go official! We registered the company under the Ministry of Corporate Affairs (MCA), and it came to be known as Knitter Social Networking Private Limited.

App Development

App Development - 25 August 2017

After laying the groundwork, the app development work began in earnest. We listed the essential features, and built an actionable business plan to prioritise and develop those features.

1st Launch of MVP

1st Launch of MVP - 18 July 2018

After creating a functional prototype, we launched it in Bhawrani village of Jalore district. Based on the feedback received from the villagers, we took notes and vowed to return stronger.

Recognition from Start-up India

Recognition from Start-up India - 9 August 2018

It was proud moment, and our confidence received a further shot in the arm when the DPIIT recognised Knitter as a startup under the Startup India scheme.

2nd Launch of MVP

2nd Launch of MVP - 15 August 2018

We built on the user feedback received during our first launch. The success of the re-launch in Pakka Sarana village in Hanumangarh district gave us the confidence that we were on the right path.

Office Inauguration

Office Inauguration - 24 November 2018

Next up, was establishing a physical presence in Bengaluru, the IT Capital of India. We achieved yet another milestone in the form of our office in Koramangala 5th Block.

Investor Summit

Investor Summit - 13 March 2019

Two years into our idea, we organised our maiden Investor Summit. It allowed us to showcase our current work, forecast our future goals and announce ourselves in the startup ecosystem of Bengaluru.

WFH during CoViD-19 Lockdown

WFH during CoViD-19 Lockdown - 19 March 2020

Amidst the COVID-19 pandemic, the never-say-die attitude of our team ensured that work does not get impacted. The HR team developed a WFH protocol overnight, and Skype became our new normal.

Website and Blog Launch

Website and Blog Launch - 30 April 2020

Amid the ongoing pandemic, we launched our blog site and a completely overhauled website. With these, we have ensured that potential users and investors have engaging content at their disposal.

App Launched on Google Play Store

App Launched on Google Play Store - 22 July 2020

We have launched our flagship Android app. It is a culmination of extensive research, elaborate work, and meticulous planning. The first version went live across villages of Madhya Pradesh and Rajasthan.



CORE VALUES

number
PUTTING USERS FIRST

Whether we write code, create marketing campaigns, or design interfaces, we do it for our users. We know we are catering to a demographic that no one else does. Helping them to become self-reliant is our goal. Every aspect of our product is aimed at realising this goal.

number
FINDING THE ETHICAL WAY

From the initial research to app launch, we have come a long way. We have made mistakes and learnt lessons, but we have always done the ethically right thing for our users and stakeholders. Also, we have never shied away from going through the grind, as we know that there is no short cut to achieve success.

number
ACHIEVING TOGETHER

Every employee at Knitter is indispensable and performs specific tasks. No dream is too big if all of us come together and work shoulder to shoulder. Knitterians are distinct for their perseverance and sheer willpower. Come what may, we will toil hard and realise our collective dream of connecting rural Indians.

number
THINKING ABOUT SOCIETY

At the heart of Knitter lies the idea for the betterment of rural India. We are working towards a society where individuals and groups are fully aware of their rights, and also about the ways of redressal, in case those rights are violated. The welfare of society will always be our guiding principle, and our product will continue to impart knowledge and facilitate networking among villagers.