OUR VISION

Use social networking to empower India's villages and be a part of their development.

OUR VISION


Use social networking to empower India's villages and be a part of their development.

RURAL INDIA'S FIRST SOCIAL NETWORK


At Knitter, we have designed a unique app experience for users from India's villages. Whether writing the content or designing the interface, we have kept ease of use and understanding as our guiding principles. We are exclusively focusing on the villages of India and providing the villagers with a platform where they can interact with one another and share information. The solution will also act as a knowledge bank of verified and reliable information, made available through Knitter Channel. We aim to transform the villages into integrated, self-reliant communities.

WHY CHOOSE US?

There are tons of social networking applications to choose from. So WHY would you want to be on KNITTER?

Knitter targets demographies that are neglected on the social networking front and always asked to fit into platforms made for urban users. Unlike those platforms, we are providing a choice that is tailormade for rural users.

Our idea is supported by Howard Moskowitz's Theory of Choices, which proposes providing customers with maximum possible choices by catering to each distinct need.

STORY OF KNITTER

Beginning

Knitter had a very unassuming beginning. Our founders met each other while completing their finance education. Both of them nurtured a deep-rooted connection with their villages and wanted to contribute in some manner towards rural development. They were searching for the right way to go about it.

Idea of Knitter

Technology is a great leveler. It creates communities where knowledge and ideas get shared and discussed, surpassing social and geographical barriers. High-speed data, social networking, and a smartphone - is a powerful combination. Our founders realised the untapped potential of it in a rural context. The idea was born.

Hurdles

We had the idea, but we had to execute it as well. We had sleepless nights in hiring the right people, convincing the investors, or deciding on the suitable technology. But what kept us going was our belief in the product we are building and the greater purpose it would serve, once it’s ready for the users.

Turning Points

We had initially outsourced our development work. However, outsourcing came with its problems as we had almost no say over the development process. So once the initial funds came in, we decided to take back control. This proved to be a turning point. We also realized the importance of a lean product and accordingly realigned our resources to develop the most important features first. Once we did that, we could speed up the development process manifold.

Achievements

After toiling hard for months, we have recently launched our revamped website and the blog site. This will be followed by the Android app. While developing it, we have polished the interface and upgraded the technology by refining the codebase, introducing new tools, and improving the architecture. We are taking apart everything under the hood and creating a completely new user experience.

THE JOURNEY


CORE VALUES




Belief

“If you don’t give up on something you truly believe in, you will find a way”   - Roy T. Bennett

Since Knitter started as an idea, a very strong belief was required to get it off the ground. All of us, both individually and as an organisation, believe that the product we are building can bring about real change in the lives of rural Indians and that motivates us to strive further.





Perseverance

“Perseverance is not a long race; it is many short races one after the other”   - Walter Elliot

To accomplish anything in life, giving up is never an option, and keeping at it is always the way ahead. Be it learning from mistakes or facing unrealistic deadlines, Knitterians are distinct for their perseverance and sheer willpower. Come what may, we will toil hard and realise our collective dream of connecting rural Indians.





Comradeship

“The mark of Friendship is not that help will be given when the pinch comes (of course it will) but that, having been given, it makes no difference at all”   - C.S. Lewis, The Four Loves

Every employee at Knitter is indispensable and performs specific tasks. No dream is too big if all these people come together and work shoulder to shoulder. They work even better if they know someone will have their backs. What we have ensured is that no one feels helpless or left behind on this journey.